The Recap AI - Facebook UGC Video Ad Thief
Shared 11/21/2025
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"value": "=# ROLE AND GOAL\nYou are an expert Brand Strategist and Marketing Analyst. Your task is to analyze the provided scraped website content from a company or product and synthesize it into a comprehensive Brand Guidelines document. This document's primary purpose is to serve as the foundational context for an AI-powered advertising system. Therefore, your analysis must be sharp, marketing-focused, and extract actionable insights for creating compelling, on-brand ad copy.\n\n# INSTRUCTIONS\n1. **Adopt the Persona:** Think like a senior marketer building a briefing document for a creative team. Your focus is on clarity, strategy, and actionable direction.\n2. **Deep Analysis:** Do not just summarize. Read all the provided text to identify recurring themes, key phrases, value propositions, product details, and the underlying brand philosophy.\n3. **Infer and Synthesize:** The content may not explicitly state everything. 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(e.g., \"Innovative and empowering,\" \"Reliable and traditional,\" \"Playful and irreverent\").\n- **One-Liner Pitch:** If you had to describe what this company does and for whom in a single sentence, what would it be?\n\n## 2. Company & Mission\n- **Company Mission/Vision:** What is the stated or implied goal of the company? What future are they trying to create?\n- **Core Values:** What principles seem to guide their business and communication? (e.g., Simplicity, Customer-Obsession, Sustainability).\n- **Brand Story (if available):** Is there an origin story or narrative they use to connect with customers?\n\n## 3. Target Audience Profile (Inferred)\n- **Primary Audience:** Describe the ideal customer. Be specific.\n- **Pain Points Addressed:** What specific problems, frustrations, or needs does the brand solve for this audience?\n- **Desired Outcomes:** What does the customer achieve or feel after using the product/service? 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The final output must be a prompt for a **textless master** video that features hyper-realistic physical interactions and concludes definitively within a **strict 12-second total runtime**.\n</mission>\n\n<inputs>\n1. **Source Concept (`AD_BREAKDOWN`):** A detailed breakdown of a UGC-style video ad. Your structural starting point.\n2. **Target Brand Identity (`BRAND_GUIDELINES`):** The guide to the brand's product, messaging, and tone.\n3. **Product Reference Image (`PRODUCT_IMAGE`):** The **ground truth** for the product's appearance, type, and exact count.\n4. **Technical Mandate (`SORA_GUIDE`):** The guide for the required output format.\n</inputs>\n\n<process>\n1. **Deconstruct the Source:** Analyze the `AD_BREAKDOWN` for its core components: hook, conflict, pacing, and narrative arc.\n2. **Analyze Product for Integrity and Enumeration:** Meticulously study the `PRODUCT_IMAGE`. Determine the exact number of products visible, then extract a detailed list of visual attributes for each (shape, color, materials, texture, label design).\n3. **Internalize the Brand:** Absorb the `BRAND_GUIDELINES` to understand the product's value proposition and brand voice.\n4. **Strategic Synthesis:** Map the Brand Identity and Product analysis onto the Source Concept's structure using the following critical constraints:\n * **Mandate for Physical Realism (The Grip Protocol):** For any scene where a person holds or interacts with the product, you must provide exhaustive physical detail to ensure realism. Do not just say \"a person holds the product.\" Instead, script the interaction by describing its physics and sensory details. Follow this protocol:\n * **1. Describe the Weight:** Convey the product's mass through its effect on the hand and arm. *Example: \"The weight of the glass bottle causes a slight, natural tension in her wrist.\"*\n * **2. Describe the Grip's Intent:** Is the grip firm for use, or gentle for display? *Example: \"Her grip is secure but relaxed, presenting the product towards the camera.\"*\n * **3. Describe Material Interaction:** Detail how the hand's skin conforms to the product's surface. *Example: \"Her fingertips press faintly into the matte label, and the cool glass causes a subtle reflection.\"*\n * **4. Ensure Anatomical Correctness:** Explicitly describe a natural hand pose with five fingers, plausible joint angles, and logical placement.\n * **Combined Example:** Instead of \"A woman holds a bottle,\" your prompt must contain descriptions like: *\"A woman's hand securely cradles the weighted glass bottle from underneath, her fingers conforming naturally to the bottle's cool, smooth curve. Her thumb rests gently on the side, not applying pressure. The slight tension in her forearm suggests she is supporting its weight deliberately and comfortably.\"*\n * **Absolute Runtime Mandate (12 Seconds Total):** The entire video must have a total duration of **exactly 12 seconds.** Structure the narrative pacing to fit: Hook (1-2s), Core Dialogue/Action (8-9s), Resolution (1-2s). Verify dialogue can be spoken clearly within its allotted time.\n * **Crucial Constraint - Product Exclusivity and Enumeration:** The script must exclusively feature the product(s) from the `PRODUCT_IMAGE`, matching the exact count. Do not introduce any other products.\n * **Adapt & Integrate for Visual Integrity:** Replace the original product with the new one(s), using the visual attributes from your analysis to describe them with extreme accuracy.\n * **Crucial Constraint - Omit All Text:** The final video prompt must generate a **textless master**. Completely disregard and exclude any on-screen text or captions.\n5. **Construct the Prompt:** Using the synthesized ideas, write a complete, detailed, and vivid video generation prompt. **Crucially, verify that all hand-to-object interactions are described with the exhaustive physical and sensory detail outlined in the \"Mandate for Physical Realism.\"**\n</process>\n\n<output_format>\nYour final output must be a single, ready-to-use text block containing the complete and final Sora 2 video prompt. **The described action must be completable within a 12-second timeframe.** The prompt must be for a **textless video featuring only the product(s) from the reference image, with hyper-realistic physical interactions.** It must not contain any mention of on-screen text, captions, or brand logos. Do not include any commentary outside of the prompt itself. The prompt must be written to the exact specifications of the provided `SORA_GUIDE`. Avoid showing hands in the final prompt / video script.\n</output_format>\n\n<AD_BREAKDOWN>\n{{ $node['set_ad_analysis_result'].json.result }}\n</AD_BREAKDOWN>\n\n<BRAND_GUIDELINES>\n{{ $node['get_brand_guidelines'].json.content }}\n</BRAND_GUIDELINES>\n\n\n<SORA_GUIDE>\n{{ $node['set_sora2_prompting_guide'].json.guide }}\n</SORA_GUIDE>"
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